On a successful journey filled with significant evolutions, Meitech has become a reference in machines and equipment for poultry processing. In 2024, we celebrate 30 years of this journey, overcoming challenges and strengthening partnerships.
For this milestone, Meitech revisits its history, evaluates its present situation, and looks towards the future. Learn more about how this process unfolded and discover the results!
Historical Review and Diagnosis
Meitech’s history was built with great effort, dedication, and a broad vision for its industry segment and the market as a whole.
The results speak for themselves. Today, Meitech boasts impressive figures:
- Global presence in 15 countries
- Production capacity of 15,000 chickens/hour
- Over 80 evisceration machines sold
Looking at these numbers, the magnitude of Meitech in the industry is clear. Therefore, it was necessary to have a visual positioning, both online and offline, that reflects this moment.
Study
It all started with a study of Meitech’s audience: after all, everything that was created needed to focus on communication and relationship-building. Thus, a brand with personality was designed, balancing accessibility with exclusivity, being serious, bold, and creative.
Additionally, we aimed to represent modernity and a forward-looking perspective, which are essential in this industry. With this definition, the next step was defining brand touchpoints and conducting a market study.
Meitech’s Manifesto
At this point, the brand’s positioning became more tangible. For this reason, the brand manifesto was created: Always in Motion.
This concept extends into more practical applications:
- Machines and equipment that drive the industry forward.
- Always in motion in search of the best solutions.
- I drive the industry. I am Meitech.
New Brand
Here’s where everything took shape: Meitech’s new brand is the culmination of the study, the manifesto, and, of course, the essence of the brand. It represents technology and movement.
New Website
With the new brand ready, it was time to bring it closer to our audience, partners, and suppliers. This initiated the development process of the new website.
Meitech’s online presence followed best practices in usability and user experience, aiming for ease of navigation. Additionally, considering the company’s global market presence, the website is available in 4 languages: Portuguese, English, French, and Spanish.
The website’s organization is designed to facilitate access to the company’s portfolio of solutions. In other words, upon visiting, users can view the available machines and learn more about each one.
André Alexandre Bocchi, Commercial Director of Meitech, emphasizes that the website meets the company’s needs. “Our new site reflects our achievements in these 30 years of business. We are a globally recognized industry, and we needed to reflect that in our communication. The new brand and our website excellently fulfill this objective,” concludes André.